We were approached by Spire Roding Hospital, London, to be part of their name change marketing campaign; to create a series of online viral videos for their social media platforms running up to the announcement of their new name Spire London East Hospital. A series of short clips of members of staff at the hospital as well as footballers from West Ham United (who are partnered with the hospital) spinning the new name in front of the camera was a simple yet engaging idea that worked really well.
It resulted in an effective and popular video campaign, enabling members of the hospital from all sectors to be featured alongside players from West Ham.
It was featured on the West Ham United website too.
Additionally, to help celebrate the name change, we filmed the official event at the hospital.